Lyon & Lyon Creative
Lyon & Lyon Creative is a really small team, which means we can react fast, whether it’s to a new project or a change of tack on an old one.
Our Vision
Our vision is to become a one-stop shop for SMEs and busy professionals in their quest for marketing success.
Mission Statement
The Lyon & Lyon Creative mission is to achieve our vision through providing the same level of consistently expert assistance to all our clients in every area of their marketing strategies.
Jack of all trades . . . or Master of some?
THERE IS quite a debate raging in marketing circles on this very subject: is it better to be a “generalist” or a “specialist”?
A lot of heat has been generated, but not too much light has been shone on the subject, in our honest opinion. And the reason for this is that most of the people involved in the argument have – not to put too fine a point on it – the bull by the udder.
And this is because labels like “generalist” and “specialist” depend not so much on the person being defined as on the person doing the defining.
My next door neighbour is a retired motor industry executive who – not surprisingly – knows his way around the insides of a motor vehicle. When my wife’s Jeep started giving trouble, he easily identified the problem as non-performance of the two thermostats in the cooling system: I didn’t even know there were two thermostats in the system.
Not only that, but when the new thermostats arrived he removed the old ones, fitted the new ones, topped up the coolant, bled the system and got us back on the road.
From where I’m standing, that’s pretty specialist knowledge. However, to a qualified Jeep technician my neighbour would certainly fall into the generalist category. Same guy, different labels.
Why are we telling you this?
Because the same thing happens in marketing. We like to feel that we specialize in each of the areas where we offer our services, but because these areas cover quite a lot of the marketing landscape, some people might consider us “generalists”.
It all depends on what our clients are looking for. If you want to discuss how to change the shape of your marketing funnel, we can talk to you on that. The finer points of SEO and how Google keeps changing the rules? That, too.
The difference between a defining and a non-defining adjectival clause and the change that makes to the sentence’s punctuation? We’re ok with that, as well.
But what if you just want someone to tell you how they are going to get you more clients, customers or patients, take all the paperwork off your hands and do the jobs you don’t even want to think about?
That’s where we really excel.
So are we “specialists” or “generalists”?
It depends on your point of view, I guess.